Author Alison Lea Sher Talks About Why She Studies Millenials-And Why It Matters “ The future is already here — it ’ s just not evenly distributed, ” said William Gibson The reason behind why I do what I do has stayed the same since I started writing mybook five years ago. I study millennials because I spent too much time wondering if the human race is doomed. I care about millennials because I care about climate change and politics and pioneering business as a platform to solve the world ’ s biggest problems. I study millennials because I want to live my life being a part of the solution. I think there is still time for a miracle if this cohort decides to truly take united action. And I see millennials as lynchpin generation. Yes, the change that needs to happen to address our global crises really is about everyone. However, there are many reasons why millennials are unique and why every company need to understand them, integrate our unique intelligence into your
Alison Lea Sher is a published author and entrepreneur. She shares her insights all over the web including this blog.